When it comes to the success of your business, customer service is critical. Attracting a new customer can cost up to 5x more than retaining an existing one. Keeping customers happy makes good economic sense.

A culture of exceptional service should be a priority at your company. Treat your employees with the same respect and service that you would expect them to give to your customers; make them feel like they have a stake in the success of the company. According to the Customer Service Institute, most customers don’t follow through on the sale because of a perceived attitude of indifference toward them by an employee. Use these tips to put a positive spin on the customer service experience:

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